Benchmark your online activity against New Zealand arts organisations
Last year, I had the good fortune to be invited to talk at the 21st Century Arts Conference run by Creative New Zealand in Wellington. The trip was memorable for a … Continue reading Benchmark your...
View ArticleWhat do Facebook’s news feed changes mean for the future of Pages?
Last month Facebook once again changed the way it ranked content in the News Feed, leading to – in some cases – a spectacular drop off rate in the number … Continue reading What do Facebook’s news feed...
View ArticleThe decline in Facebook reach is worse than you think
Earlier this year, in a post titled ‘What do Facebook’s news feed changes mean for the future of Pages?’ I noted a clear shift in the way the social media … Continue reading The decline in Facebook...
View ArticleWho’s Your Audience Going To Be In The Future?
I’m a big fan of Thomas Cott‘s daily arts newsletter, You’ve Cott Mail, which takes a deep dive into topics such as marketing, fundraising, policy, management and such like, as … Continue reading Who’s...
View ArticleFive ways to win the digital vs print debate
I’m often asked how to help people justify expenditure of time and resources on digital marketing to their managers or directors, particularly those who still have a seemingly unshakeable belief …...
View ArticleThis Is Your Brain On Social Media – Distracted, Forgetful & Self-Involved
In preparing my Cult Of The Now talk a few months back, I became fascinated with the ways in which social media, and online behaviour in general, was affecting our … Continue reading This Is Your Brain...
View ArticleU.S. NEA report reveals winners of the arts popularity contest
Last month, America’s NEA (National Endowment For The Arts) released findings from three nationwide reports that study how and why Americans engage with the arts. Across the three reports, there’s …...
View ArticleNo mobile web site? Say goodbye to your Google ranking
The day has finally come. On April 21st, Google will start to penalise web sites that have do not have a mobile iteration of their web site. Someone asked me … Continue reading No mobile web site?...
View ArticleSurvey – Over 50% of collectors have purchased works from artists they...
“Collecting art is an addiction and Instagram is the dealer and pusher that enables it.” Art collector Karen Robinovitz makes this claim in a new report by Artsy on the … Continue reading Survey – Over...
View ArticleIntroducing ARTSDIGITAL – a fortnightly newsletter from the intersection of...
I’ve launched #ARTSDIGITAL – a new, fortnightly email of news and ideas from the intersection of arts & digital. It’s a short and sharp injection of important digital news, inspiring ideas and …...
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